Brand leadership shaping growth, culture, and design.

Brand leadership shaping growth, culture, and design.Brand leadership shaping growth, culture, and design.Brand leadership shaping growth, culture, and design.
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Building and scaling global brands across luxury, design, beauty, fashion, and consumer goods.

Johanna's work sits at the intersection of strategy and storytelling, where commercial rigor meets creative excellence. She is known for leading brand transformations that drive measurable growth while preserving craft, integrity, and long-term brand equity.

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BEAUTY & WELLNESS

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LUXURY EYEWEAR

ABOUT

Johanna Kohr is a growth-driven Chief Marketing Officer and creative leader with over two decades of experience building, transforming, and scaling global brands across luxury, design, beauty, fashion, and consumer goods.


Most recently, Johanna led brand strategy, product marketing, creative, growth, and retail expansion for a luxury interiors business, delivering positive sales results while embedding AI-driven creative systems to elevate speed, scale, and quality.


Across her career, she has held senior leadership roles at STARK, EssilorLuxottica, Unilever, Gap Inc., bareMinerals, and Too Faced, bringing deep expertise across DTC, B2B, B2C, and global retail environments. Johanna partners with organizations seeking thoughtful, design-led leadership balancing creativity, culture, and performance to build brands that endure.



All trademarks and imagery used are the property of their respective owners and are used for illustrative purposes only.

PUBLICATIONS

AD - JANUARY 2026 ISSUE 

All trademarks and imagery used are the property of their respective owners and are used for illustrative purposes only.

Created with Gen Ai to produce an inspirational Parisian apartment anchored with traditional and modern design elements with the rug being the main focial point. 

LUXE MAGAZINE AD

LUXE MAGAZINE - JULY/AUGUST 2025

All trademarks and imagery used are the property of their respective owners and are used for illustrative purposes only.

Gen Ai used to create this Autumnal inspired room, highlighting the abstract rug in dimensional shades of green. 

Ai ROOM SCENES - Produced high-luxury room scenes at a fraction of traditional production cost without compromising design integrity or aesthetic

PARTNERSHIP WITH J. McLAUGHLIN

The STARK x J.McLaughlin CoLab unites two heritage brands rooted in craftsmanship and classic American style. By blending iconic prints with artisanal rug design, the partnership honors tradition while strategically expanding reach, leveraging each brand’s loyal community to drive broader audience engagement and social growth. 



All trademarks and imagery used are the property of their respective owners and are used for illustrative purposes only.

Gen Ai CONTENT

Leveraging Gen AI to create compelling room scenes and dynamic video content, we bring product to life, capturing texture, scale, and movement in ways that elevate storytelling across paid and organic social, digital marketing campaigns, and the website experience.



All trademarks and imagery used are the property of their respective owners and are used for illustrative purposes only.

Gen AI enables us to simulate natural light and shadow in dynamic environments, amplifying depth and craftsmanship while creating scroll-stopping content.



All trademarks and imagery used are the property of their respective owners and are used for illustrative purposes only.

Using Gen AI to create immersive room scenes and motion-rich video, we introduce gentle movement within the space such as sheer drapery shifting, light evolving, subtle environmental flow to create a sense of fluidity and realism that elevates the product within a lived-in, aspirational lifestyle context.



All trademarks and imagery used are the property of their respective owners and are used for illustrative purposes only.

BEAUTY

BEAUTY REEL

SOCIAL CONTENT

NEXXUS

Shiny Glass Hair - Paid and organic social assets 

NEXXUS

Styling Tips - Paid and organic social assets

WELLNESS BRAND

KORE  | KROGER LAUNCH

LUXURY STORE DESIGN

STORE GALLERY

WINDOW GALLERY

BRAND PORTFOLIO

RECOMMENDATIONS

Chad Stark - CEO STARK

Andrea Milkovich – National Vice President of Sales STARK

Andrea Milkovich – National Vice President of Sales STARK

I highly recommend Johanna Kohr, former Chief Marketing Officer at Stark Carpet. She is an exceptionally strong, smart, and strategic marketing leader with a rare ability to see what a brand can become before others can clearly articulate it. At Stark, she brought clarity, structure, and direction to a fragmented organization, quickly establishing a unified brand strategy that aligned positioning, messaging, and execution and elevated our overall presence. She also introduced forward thinking innovation, including accelerating the adoption of AI to enhance creative output and streamline workflows, while maintaining the integrity of the brand. Johanna is a confident and thoughtful leader with strong judgment, clear communication, and a high standard of excellence. Johanna would be a major asset to any organization seeking a visionary marketing executive who can bring clarity to complexity and drive real growth.

Andrea Milkovich – National Vice President of Sales STARK

Andrea Milkovich – National Vice President of Sales STARK

Andrea Milkovich – National Vice President of Sales STARK

Johanna is a passionate and highly creative leader who brings a rare combination of visionary thinking and operational rigor. She has a clear point of view and the ability to translate that vision into actionable strategies to drive meaningful results quickly. She truly values input and perspective, and consistently engages the right stakeholders to strengthen outcomes and move initiatives forward. She creates an environment where new ideas are not only welcomed but encouraged, and at the same time, she leads with confidence and clarity, ensuring teams stay focused and aligned to execute a strong creative direction.

Angela Sobol - Director of Sales Marketing Vizio

Andrea Milkovich – National Vice President of Sales STARK

Bink Zengel - Vice President of Brand Experience Luxottica Retail

Johanna and I worked as business partners, managing the U-Studio US business from the agency and client sides.  Johanna led a highly experienced, multidisciplinary team with both strategic clarity and creative excellence, continuously evolving capabilities to meet the dynamic needs of Unilever’s business units across Personal Care, Beauty & Wellbeing, Foods, and Ice Cream.  She was an early adopter and advocate of AI, integrating emerging tools into the agency workflow to improve efficiency, elevate creative output, and deliver meaningful cost advantages without compromising brand integrity. Together, we helped grow the agency goals and revenue YOY.  Johanna brings a rare combination of innovation, operational rigor, and commercial acumen, and any organization would benefit from her forward-thinking leadership.

Bink Zengel - Vice President of Brand Experience Luxottica Retail

Bink Zengel - Vice President of Brand Experience Luxottica Retail

Bink Zengel - Vice President of Brand Experience Luxottica Retail

Johanna knows more about what's hot in Retail than any body I know. More importantly, Johanna leverages these insights to drive the business. She has a unique set of skills that allow her to connect product, visual presentation, technology, store design or branding –she drives the customer experience. Johanna will be an amazing addition to any organization looking to innovate their retail business through brand experience- she will make you great!

Amy Connor - President & Founder CMO- On- Loan

Bink Zengel - Vice President of Brand Experience Luxottica Retail

Deborah Brand - Vice President of Development Bare Minerals

I had the pleasure of working with Johanna during a time of great transition for LensCrafters. She brought a vision and focus that re-grounded the organization on its mission. Through her leadership, she enhanced the customer experience in the 1,000 North American stores, elevated the power of the brands to drive traffic and re-organized the global and local teams and processes for efficiency. She is passionate and dedicated and is the person you want when you need a major change.

Deborah Brand - Vice President of Development Bare Minerals

Bink Zengel - Vice President of Brand Experience Luxottica Retail

Deborah Brand - Vice President of Development Bare Minerals

Johanna and I were peers when we were at Bare Escentuals, I ran Store Design while she was responsible for all the Visual Merchandising. I consider Johanna a terrific partner, a strong team leader, and the ability to balance vision with practicality which you do not always find in someone with her creativity. She is also a ton of fun!


CONTACT

For leadership, advisory, and speaking inquiries.

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Johanna Kohr

Mobile: 415-310-2527 Follow me on Instagram @johannakohr

Copyright © 2026 Johanna Kohr - All Rights Reserved.

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