ABOUT ME

Leads the in-house, digital first, marketing, and creative agency for Unilever brands in US and Canada. Lead all aspects of digital marketing, strategy, creative, E-commerce and social media for over 30 brands within the Unilever portfolio. Reports to CEO of Oliver Agency, NA. 

• Leads award winning marketing and creative team of 40 across two studio in the US and Canada
• Drives growth and profitability by launching new capabilities and services across all business units
• Optimizes workflow and output by providing innovative platforms such as creative automation and generative ai tools 
• Strategic partner to brands such as Dove, Degree, TRESemme, Nexxus, Klondike, Popsicle, Hellmann's and Knorr 
• Social Media Center of Excellence
• P&L accountability across US and Canada

Marketing leader who oversees brand creation, brand voice, creative expression and marketing strategies for several brands within our portfolio. 

• Leads the creative team and guides the creative vision across all consumer touchpoints,
• Manage our businesses and marketing strategies with partners such as Kroger stores nationwide (2600 locations) estimated $20MM and growing
• Develop digital first strategies that enable brand consistency across all platforms and communication tools. 
• Develop marketing plans for new brands and products begin developed - 3 new brands to launch in 2021
• Serves a strategic partner on the executive leadership team 

• Advisor and consultant reporting to the CEO. 
• Provide industry insights about potential new product categories, brand and customer experience within category and retail best practices. 
• Provide guidance for upcoming retail test initiative. 

• Developed the consumer division, Standard Textile Home for Standard Textile Co. (the leading global B2B supplier of textiles for healthcare, hospitality and commercial interiors.) 
• Successfully created, developed and launched the DTC website https://standardtextilehome.com in November 2018. The Home division is currently achieving month over month, triple digital growth. 
• Launched the company's first pop-up shop and led the store design development, construction, negotiated lease agreement and oversaw all operational and executional deliverables. 
• Developed the brands product strategy and lead the product development team who put over 250 skus into our assortment and developed the PD pipeline for products that carry into Q4 2020. 

• Led the “Center of Excellence” Brand Presentation and Creative group, which support all retail channels in North America (Sunglass Hut, LensCrafters, Ilori, Apex, Oakley) 4000 retail locations.
• Led LensCrafters new global store design project - secured Macy’s partnership.
• Integrated technologies -Virtual Try On and Digital Signage. 
• Nominated for "Women of Excellence" in leadership award - 2017.

• Services included; visual merchandising, brand look book, window creative presentation, styling, propping, fixture design, store layout, product assorting and brand messaging. 
• Supported relaunch within Sephora and Ulta, fixture resdeign, evolved brand messaging and project management.

• Led all aspects of store experience and creative development for ten retail and wholesale channels, in over 3000 locations in four countries.  
• Evolved the brand in all channels by overhauling all fixtures and graphic messaging.
• Company reached $1 Billion in sales. 

• Responsible for all aspects of the store experience (including the new store design initiative) and visual merchandising for the Adult and Non-Apparel businesses .
• Evolved visual strategies to align with marketing plans to ensure more powerful 360° executions.
• DDi -Store Design of the Year Old Navy - 2011.  

• Led all visual merchandising and in store marketing strategies for North America.
• Created the “Top 60 Store” initative to drive better executions to maximize traffic.  

Director of VM – Gap Body (2005 - 2006)

Sr. Manager VM – Gap Body (2004 - 2005)

Manager VM – Gap Women’s (2003 - 2004)